Three really interesting tidbits

First of all, my husband and I are getting on a plane tomorrow for two weeks of much needed vacation. So naturally, it seems like the commercials for "Snakes on a Plane" are EVERYWHERE. And why are they everywhere? The marketing and subsequent hype over this really, umm, interesting looking movie demonstrates all the marks of an engagist culture. This movie is being discussed everywhere -- on blogs, on webcasts, at comic book conferences, on television and on fan sites. Incidentally, how can there be fans before there's a movie? In fact, that's something really intriguing about marketing in this engagist culture -- successful advertisers know how to reach out to consumers in a such a way as to make them part of the story BEFORE the movie or other content even comes out!

Second, along these lines, I saw that Microsoft is delivering new software with its XBox that will allow users to create their own video games. Although there is certainly a fair amount of software that doe sthis already, it will be interesting to see the impact that the 800 lb gorilla will have in this engagist practice.

And speaking of 800 pound gorillas, did you notice that Yahoo and Walmart are putting together a virtual catwalk and fashion show. This contest puts Walmart's fashions on user's avatars. The winners get Walmart gift certificates, and their avatars can strut their stuff in a fashion show. I predict virtual pet fashion shows will be next...

I'll be away for the next two weeks, drinking wine and enjoying the good life in Napa Valley. I may blog once in a while, but maybe not. If you miss me, check back in early September!