Making Your Bed and Web 2.0

If you can make your bed (I confess I rarely do), you can be part of Web 2.0. IKEA, the scion of low cost, funky, do-it-yourself furniture has a new ad promotion targetted to those "user generated content types." In short, send them a video of you making your bed, and you might win $5,000.

This contest is not for the faint of heart. As the promotion reads "We're looking for bed-making maniacs who aren't worried about what Mom says. If you mix and match sheets, have a special blankie for the Shih-tzu or the craziest of quilts, this contest is for you."

Perhaps most interesting, the promotion is being run by Shycast, a relatively new Web 2.0 social network marketing company that has developed an automated video contest generator -- essentially a "turnkey" solution for companies that want to start a video contest based on their product or service. And in a particularly "UGC" twist, Shycast is asking visitors to its website to let companies know what contest they'd like to see!

Hey, I'd like the Hershey's company to have a "show us how you eat chocolate" campaign. Then I could tell my husband that I'm eating chocolate for a good cause :)

More information at http://www.shycast.com/contest/10/view/.