Friday, September 08, 2006

Changethis.com

A friend of mine turned me on to www.changethis.com, another one of those web 2.0 sites that actually gets real live human beings involved in the process of developing thought-provoking and / or useful content online.

Changethis combines some of the most pointed features of the new web (people submitting contents, users rating submissions, etc.) with a pointed desire for social change -- of any kind. Here's how it works -- you submit an idea for a manifesto and other users of the site decide whether they want to know more. If enough people want to see the whole manifesto, you'll be asked to draft and post it. Fame for you, thought-provoking content for the site developers. Sounds like a win, win.

Perhaps what's most interesting about the site is the fact that it's not just, umm, wackos. There are a ton of interesting looking BUSINESS manifestos up there -- like business lessons learned from Starbucks. Sure, some of them are pushing the definition of "manifesto" (like the many "how to" pieces up there) -- but the fact that they're high up on the "hit list" indicate that people are finding them useful.

Real live authors as using it as well -- for example, Chris Anderson, author of The Long Tail and editor at Wired Magazine has a piece up there on Hollywood Hits. Seth Godin had his Bootstrapper's Bible up there. In fact, it's becoming yet another marketing outlet for anyone reaching out to business and creative types.

Just think -- you could be the next Karl Marx. Check it out at www.changethis.com

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