And you thought only the kids were doing it...

... recent studies show that Mobile Television isn't just for kids. The highest usage age group is the 25 to 26 year olds (50%).

Most people are watching while at home or while commuting (hopefully not while driving) while a good percentage (14%) are watching, gasp, at work!

As Kanishka Agarwal, VP of New Products, Telephia, said "The TV at home is a household device that people often have to share. On the other hand, the cell phone is as personal a device as you can get, and it allows consumers to watch what they want, when they want, and where they want."

Hmmm, what they want, when they want, where they want. Why does that sound familiar? Oh yeah, it's the premise behind engagism!

For more information, check out: http://www.mediapost.com/research/cfmr_briefArchive.cfm?s=49615

And, for those who are wondering if there's a gender bias here -- guess what over 94% of affluent women do at least once a month... Go to the spa? Get their hair done? No, it's access the Internet. That makes it at least as popular as watching television and driving a car -- who knew?