Consumer Engagement

In yesterday's blog I mentioned that "consumer engagement" is the buzz word in advertising. What I didn't mention is that a blog was started just this week on the topic at http://www.consumerengagement.blogspot.com/ Check it out for the latest ideas on what "consumer engagement" means and how to measure it. Of particular interest in Jim Nail's piece on the subject posted in the blog. He's also put together a great e-book on "Influence 2.0", which you can find at http://www.cymfony.com/influence2.pdf

If you're at all interested in reaching out to the new "engagist" consumer, check out these resources.

More to come!