Facebook, Coming to a Workplace Near You

"Web Networking Boom Blasts Into the Workplace" notes that sites like FaceBook and MySpace are starting to cater to the business community -- and businesses that recognize the significance of social networking are flocking to this new advertising and outreach mechanism.

Unfortunately, some businesses see only threats in social networking sites. I'd hate to live in London, where 2/3rds of businesses have banned access to MySpace or Facebook, arguing that these sites distract from work place activities.

Hmmm. I think what some people need to come to understand is that social and/or work networking ARE work place activities. People often use these sites to get more insights into customers, clients and potential employers. And, certainly, they do socialize -- but what are we banning next, water coolers?

Perhaps most interesting, he fastest growing demographic on Facebook is the over 25 crowd, which can only mean one thing. The under-25 crowd is on to something else. I'll let you know when I figure out what that is.

In the meantime, check out my rather inadequate MySpace page at www.myspace.com/advocacyguru

Will you be my friend?