Won't we run out of monikers soon?

The UK's Omnicom Group has come up with a new moniker for a group of web users out there -- the "Uploaders." Seems there's a rather influential group of people out there who actively upload videos, blog posts and the like. While they're a small percentage of the overall web population (only 8%), the report notes that if they are "engaged correctly" these uploaders will have a direct impact on brand growth and sales.

Who are these folks? According to the report: "These Uploaders also were 20% more likely to be early adopters, as well as "male, younger, better educated, and better off" than their average counterparts."

Perhaps most important for those trying to build brand and image, the report recommends ". . . targeting Uploaders before an overall marketing plan even gets implemented." Seems they like to be involved in the development of a brand -- and then are more than willing to help promote it!

More information here.